Ed Clint takes you through the conception, design and marketing process for the highly successful “Secular Samaritan” ad campaign run by the University of Illinois student atheist group, the Illini Secular Student Alliance (ISSA). Posters designed by Emelyn Baker. Continue reading
Thinking is fundamentally metaphorical. We understand the world through various “frames”, conceptual metaphors which guide how we perceive things. How we understand the world affects what we choose to do. And therefore, by choosing the wayy we describe our goals carefully, we can activate frames which are likely to make us more persuasive. Find out how. Continue reading
If we want to win in the marketplace of hearts and minds, we have to speak to hearts as well as minds. The choice freethinkers face is not between emotional appeals and rational appeals, but between effective appeals which intelligently harness human emotions, and ineffective appeals which do not. We need to go for the gut. Continue reading
What the Humanist movement needs is a Freethinkers’ Political Textbook – a series of articles on all the latest findings relating to how to move people to your position, specifically designed to help Humanists and freethinkers effectively appeal to the public on issues that they care about. This introduction is the first post in such a series. Continue reading
For this post on community marketing – the first in a series of “Tricks from the Churches” – we are going where atheists fear to tread – deep into the websites of churches. Why? Because religions have centuries of experience building and promoting values-based communities, and some of the strategies effective religious communities use could be effective for Humanist communities too. This is a core Humanist Community Project principle: just because it comes from a religious community, doesn’t mean it’s a bad idea. Continue reading
